HBDI® Profil: Was Dir die Farben sagen und was Dir das bringt?

Everyone thinks differently, communicates differently, affects others differently. Knowing your preferences in this regard helps to make more conscious decisions, to communicate in a more targeted manner and to skillfully fill your place in the team. And, you learn to assess your counterpart correctly!

Metaphors, graphics and tables help us to understand complex things and to recognize connections. The result of an HBDI® analysis is exactly that: a simplified summary of complex processes, namely our thinking styles in the brain.

It shows us how we are wired and why we are angry or happy about certain things, what gives us security and how our preferences change under pressure.

How does HBDI® profiling work?

After a brief information session, you will be sent a link. Create an account with your email address and get access to the online questionnaire and other resources.

Now you answer about 120 questions, informally and confidentially. Quietly, but also as spontaneously as possible. There is no right or wrong". The more honest you are, the better.

Included in the service package:

How was HBDI® developed?

The model is based on findings from Paul D. MacLean and the hemispheric theory of Roger Sperry. During his research, Roger Sperry discovered the dual specialization of the brain and received the Nobel Prize in 1981 for his research into the different working methods of the two cerebral hemispheres.

Today, the model serves primarily as a metaphor and illustrates the different ways of thinking and thus also of perceiving, deciding and communicating. Ned Herrmann developed a more advanced model from the previous theories.

In addition to the left and right hemisphere, he added a further subdivision into an upper and lower level to the visualization of the thinking preferences. These represent the mental and emotional processing of information. In short: facts or feelings?

This is how Herrmann defined the four quadrants; they each measure the development of a thinking style. In general, we carry almost all nuances within us, but we have some that we like more, that are more accessible and also some that we rarely use. The preferences for thinking styles are different for each person and being aware of them supports decision-making processes, helps in communication and in overcoming conflicts.

Structure and meaning of the four quadrants

The A quadrant, the ratio

A strong rational me is shown, for example, in a good understanding of numbers and the ability to make analytical, logical and critical decisions. People with a high score in the A quadrant love solving tricky situations, overcoming crises and are perceived as critical and value-oriented.

The B quadrant, the organization

The second quadrant is dedicated to the organizational self. This deals with the process-related and detailed planning and thus the organization. People who score high on the scale are reliable, love order and control, consistency and security.

The C quadrant, the compassionate emotion

The third quadrant focuses on emotions and interpersonal connections. A strong (compassionate) feeling self often reveals itself in emotional and expressive people, they are compassionate and helpful, sometimes also spiritual. People who score high in the C quadrant care about others, verbalize moods and ideas, enjoy music, share knowledge, and guide others.

The D Quadrant, the joy of experimentation

The fourth and final quadrant is home to the experimental self. It stands for the unconventional, the love of adventure, the willingness to take risks, creativity and curiosity. People who score high on the scale like to speak in metaphors, see images in their mind's eye, and articulate visions and future goals. They like to have fun, love "toys" and like to dress boldly and differently.

What is the value for me to know my thinking preferences, or those of my fellow human beings?

Have you ever experienced meetings where detailed and carefully prepared presentations were interrupted with sentences like: "You've been talking for 20 minutes now. Can you please finally tell me what it's all about?"

Here the thinking styles of listener and presenter did not match. And no one is to blame in any way. Knowing about the differences in thinking, perception and communication would have allowed us to talk to each other more efficiently. This is just one application example of many, the model can be applied to almost any question or situation where people interact with each other. So in management aspects, in sales, in negotiations, in personal conversations as well as in presentations for an audience, or simply for personal decisions.

Cost of an individual profile

Die Erstellung eines Einzelprofils kostet EUR 525.-

All of the above services are included.

The HBDI® profile is recommended for professional decisions, for leadership development, for solving conflicts or as a common anchor in teamwork.

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